UniPocket

UniPocket was an app for students to capture the social aspect of studying. It included many different features and could be described as a “super app” (which may have been its biggest flaw):

left: UniPocket start screen; right: book marketplace

left: UniPocket start screen; right: book marketplace

left: find my friends at university (friend radar on campus); right: chat between students

left: find my friends at university (friend radar on campus); right: chat between students

left: events (and who’s attending); right: university & campus news

left: events (and who’s attending); right: university & campus news

daily lunch deals

daily lunch deals

And we implemented even more features, which unfortunately I don’t have screenshots of:

Close before launch day, we started a guerilla marketing campaign in Vienna. But we didn’t launch only in Austria – no, that would have been way to easy – we launched globally. For that we scraped hundreds of universities from all around the globe for their location, logo, new channels (social media and RSS), homepage, course of studies, etc.

How we marketed our app on launch day in Vienna.

How we marketed our app on launch day in Vienna.